Storytelling – Change the Way Others Look at Each Other
Trademarks no longer play a merely commercial role in their relationship with customers. They are no longer being sought for your status or the features of the product or service you offer.
Today, consumers are accompanied by a need for a more emotional, more humane, constant value-exchange relationship. They consider the values, positions, attitudes and well-being that the company is able to provide them.
In this sense, the creation of narratives, whether factual or fictional, has become an imminent necessity, since it is an effective way of developing content that can capture the attention of the target audience.
Storytelling allows us to motivate people to engage with the brand, allowing everyone who interacts with our content to achieve a differentiating experience.
This strategy has a growing presence in communication campaigns, taking into account the high number of brands that choose to tell a story, involving the public, instead of just promoting their products or services.